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Brand's Tone of Voice & Colors
The personality, style of communication, and specific colors a brand uses collectively to connect with its audience, represent its identity, and evoke emotions.
Brand's Tone of Voice & Colors for Kusum:
Brand's Tone of Voice: Modern, progressive, friendly, and caring. Kusum communicates with an approachable and empathetic language to connect with its audience in the healthcare and pharmaceutical industry.
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Brand's Colors: Kusum uses magenta, grey, white, and black as its house colors. Magenta represents vibrancy and energy in healthcare, while grey, white, and black create a sophisticated and professional visual identity, reflecting the brand's commitment to the pharmaceutical sector.
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Example Mailer:
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